The UK National Commission for UNESCO were looking for a designer to bring to life toolkits for their 'Local to Global' project. After undergoing the submission process, I was appointed to collaborate on the project, and it was a privilege to work with such an esteemed organisation.
The UKNC is the focal point for all UNESCO-related matters in the UK and manages programmes that cover UNESCO’s core themes of education, science (natural and human), culture, communication and information.
Their aim is to develop a resilient network for UNESCO Designated Sites in the UK through their ‘Local to Global’ project, which was made possible with The National Lottery Heritage Fund, thanks to National Lottery players.
As part of the project they appointed The Audience Agency to work with site coordinators to produce a toolkit for UNESCO sites in the UK to support them in audience development planning, stakeholder mapping, and inclusion.
The toolkit is primarily aimed at those who work at UNESCO designated sites in the UK, with activities and suggestions that are designed to provide a starting point and inspire new ways of working. The final outputs were to be interactive, visually appealing and engaging pdfs which meet all accessibility standards, primarily for onscreen viewing but which could also be made available for download and print.
They had recently commissioned a new visual identity with a full set of guidelines and the toolkits were to be some of the first assets with these applied. I’ve previously worked with many clients using visual identity guidelines and understood the importance they play in consistent application of brand style and messaging.
We kicked off with an online meeting so I could find out more about the project and to discuss the approach. Initially I created designs for the cover and a selection of internal pages which used the colour palette, typography, icons and visual devices from the guidelines to add personality and strengthen the brand message. Based on feedback I was then able to create the rest of the document.
It was at this point the team asked if I could also work with them to produce illustrations to include throughout the toolkit to bring key messages to life. Once these were identified I created sketches to convey my initial ideas plus one of the illustrations worked up to a final stage to show the style and how I’d incorporate the identity colours and design elements. From their feedback I then created the rest.
The second part of the project was to create a series of four smaller Fundraising Best Practise toolkits. These had been commissioned from Claire Glazebrook Consulting and were also primarily aimed at those who work at UNESCO designated sites in the UK. They were to be interactive, visually appealing and engaging pdfs meeting all accessibility standards. I used colour to differentiate them and brand specific details including their icons and structural devise to add personality. The final documents work well onscreen and can also be printed.
