Building Blocks are a series of events aimed to inspire local school children about the tech and digital industries, presented by Newcastle Helix in association with TechNExt. They needed an identity for the events that would appeal to 9-14 year olds and set a playful and fun tone, whilst giving stand out from similar events and being quite iconic.
The creative direction symbolises steps building up to a career in this industry, with a bold and fun approach. The colour palette gives a lot of flexibility and ease of use to the design and is very eyecatching. Simple guidelines ensure that it's easy for the internal team to keep consistency across applications.
