Seven Mile were about to launch their brand-new business and came to me for help with their logo design and visual identity. They wanted the identity to embody all of their values: professional, trustworthy, knowledgeable and caring, with a wise and friendly tone of voice. They needed it to not only encompass all aspects of their equine business from livery, to training and rehabilitation, but also be future proof for any additional services they might develop over time. They wanted the identity to set them apart from their competition and be totally unique to them.
I worked closely with the team to get a good understanding of all of their needs and then came up with a design that would be instantly recognisable and give them a lot of presence online.
The icon uses a number 7 created by the negative space from a horse silhouette which could be used as a stand-alone icon and also within the text. I created several versions of the logo to give flexibility and ease of application. The primary colour palette was influenced by water to reflect the water services they offer to the horses, with additional warmer accent colours which reflect the caring nature of their business. I also advised on suitable typefaces to be used in print and online.
Once we’d agreed on all of the aspects of the identity I put all of this information together in a set of guidelines so they could ensure consistency when creating their website and social media content.
If you have a branding project you'd like my help with, I'd love to hear from you
