I first met Catherine at an outdoor networking event mid covid pandemic, we had both just started our businesses so we had a lot in common. Initially I helped her out with a few small projects and then when she decided to rebrand her business I was thrilled that she chose to work with me again.
First I worked with Catherine to identify her brand's values, personality and the objectives for the rebrand. Catherine wanted an identity which would convey personalised service and reflect the joyful, playful personality of her brand. She also wanted longevity and more flexibility over time as her brand grows and develops.
I created bespoke, hand crafted lettering to convey personalised service while keeping the overall design clean and fresh, to create an identity which will connect with her audience and make them smile. I also created assets which she could use on her website and social media to bring the brand to life and make it easier to keep consistency. Over the following months we worked together to create a promotional leaflet, banner for her market stall and gift tags for her delicious Christmas cakes!
"Sharon was brilliant to work with. She talked me through my rebrand giving me ideas along the way and completely understood exactly what I wanted. I was so excited to receive the final artwork - I loved it and it was so easy to transfer to my social media, leaflets and my new aprons! I'd highly recommend Sharon's graphic design services."
Catherine Smith, Catherine's Cake House
