Over the last couple of years I’ve gotten to work on branding projects with some amazing businesses and it’s really helped me to refine my process, seeing what works well to get the best outcome for my clients.
So I thought it would be a good shout to share this for anyone who’s ready to take their business on the next step of their journey so they know what to expect when working with me.
1. Discovery Call
We start by having a call where I find out more about your business. We complete your brand workbook and discuss your business purpose, mission, values, target audience, competitors and brands you find aspirational in similar sectors. We’ll also discuss timelines and I’ll let you know what the next steps are and when you can expect to hear back from me.
2. Moodboard
Based on the findings from our call the next step is for me to pull together reference images which convey my initial thoughts and ideas for your brand style, colour and identity and present them in a moodboard.
I love a moodboard, I think it goes back to my college days. I find it’s a really good way to get across ideas and style references to make sure my initial thoughts align with the vision for your business.
3. Initial Concepts
Based on your moodboard feedback I create 2-3 identity concepts which are shown across a couple of assets so you can get a feel for how the concept would work in real life. Then we hop on a call and I’ll talk you through the idea behind each concept before sending over the presentation so you can review them in your own time.
4. Identity Refinement
At this stage we would take your chosen logo concept and brand pattern and do any tweaks before finalising the design. Any brand assets required would also be finalised at this stage.
5. Asset Handover
Once approved all files will be supplied including the primary, secondary and single colour versions of your logo, a submark if required for socials, guidelines which detail colour and typefaces and any requested assets.
The overall process generally takes 2-3 weeks allowing time for feedback.
I hope this has helped, if you’d like to find out more or have a particular project in mind I’d love to hear from you. Here’s a link to my portfolio if you’d like to see some of the branding projects I’ve completed so far.
